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A first: more US travel bought online than off |
For the first time last year, more travel was purchased online than off-line in
the US, according to thePhoCusWright Consumer Travel Trends Survey.
"The gap between online and off-line will continue to widen as more and more
travelers shift behaviour to online shopping and buying," predicted the report.
The study said that 51% of US travel was booked online in 2007, and it projected
that percentage to increase to 56% in 2008 and 60% in 2009.
The survey also said that travel products with multiple components, such as
vacation packages, are being purchased less frequently online, while simple
components - plane tickets, for example - are being purchased more frequently.
The report also found that travel Web sites are evolving, with more of them
offering features like group travel planning and booking, along with content
generated by a community of readers and users.
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